The University of Massachusetts Department of Sport Management Names Tracy Shoenadel as Director of the Center for Spectator Sport Research

Amherst, Massachusetts

May 11, 2007

The Sport Management Department at the University of Massachusetts Amherst named Tracy Schoenadel as Director of the Center for Spectator Sport Research (CSSR).  Schoenadel is one of the leading authorities in sport marketing and sponsorship research.  She was previously the Vice President of TNS Sports and was Executive Director of the industry-leading ESPN Sports Poll.  She has worked with several of the most prominent companies and leagues in the industry, including Sprint-Nextel, Anheuser-Busch, Coca-Cola, IBM, P&G, Domino's, ESPN, NFL, MLB, NBA and the NCAA.  Schoenadel also has extensive teaching experience as an adjunct professor at New York University, the University of Richmond and the University of Connecticut and is on the advisory board for the Sport Marketing Quarterly.

ìWe are absolutely thrilled to welcome Tracy Schoenadel to our department,î said Lisa Masteralexis, Department Head for Sport Management.  ìTracyís unique combination of experience and academic work will make her an asset for our department and the CSSR.  We look forward to her leading the CSSR to the forefront in sport industry research.î

The CSSR aims to conduct customized, retainer-based and syndicated research for members of the spectator sports industry.  The Center also plans to collaborate with leading sport research organizations and provide educational outreach and training opportunities for industry executives and students.  The CSSR is located in the Sport Management Department at the Isenberg School of Management.

For further information regarding the CSSR, please contact Tracy Schoenadel at 413/545-5590 or by e-mail at
tracys@sportmgmt.umass.edu

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